Geneva, 5 December 2012 — Rolex, the world’s leading luxury watch
manufacturer and a pioneer in sports event sponsorship, has announced that
it will form an important partnership with Formula 1™ as its official
timekeeper and watch brand from 2013. This partnership will once again
strengthen Rolex’s commitment to motorsport and to the highest standards
of sport around the world.
Rolex’s new partnership with top motorsport brings together the titans of
both fields, both with a passion for achievement, precision and innovation
in their respective fields. This partnership is part of Rolex’s strategic
decision to be more rigorous in the selection of sponsorships and continue
to focus on supporting events that are representative and have a strong
Gian Riccardo Marini, Chief Executive officer of Rolex Worldwide, said:
“This partnership is an exciting step for Rolex. The formula One
Championship and Rolex partnership is a natural fit and, like all great
partnerships, speaks for itself.”
He added: “Within our respective fields,
Rolex and Formula One represent a desire to take risks and push the
boundaries of top technology and technology. These qualities have a strong
appeal to the younger generation.”
Rolex automatic winding mechanical watches, such as the Oyster Perpetual
Cosmograph Daytona for racing drivers, are the fruits of cutting-edge
innovation and traditional craftsmanship. All this is thanks to our
engineers and watch artisans’ passion for detail.
The Rolex is a symbol of the relentless pursuit of exceptional performance
and exceptional reliability, both of which are on display in Formula One.
Over the past 50 years, rolex and Formula One, two ambitious partners,
have grown into leading brands in their respective fields and there are
many great opportunities for us to share in the future.
There is no doubt that Rolex is the ideal partner for one of the world’s
premier sporting events, the Formula One Championship. “The exceptional
quality of the Rolex brand, the exceptional quality of its watches and the
brand’s passion and long-term support for racing make Rolex an ideal
partner for us. Formula one racing enthusiasts have long awaited this
tie-up and are thrilled to see it finally materialise. Rolex’s commitment
to supporting sport is admirable. That’s why rolex watches and Formula One
are a natural fit.