Posted on: December 7, 2021 Posted by: yvonne Comments: 0

Geneva, 5 December 2012 — Rolex, the world’s leading luxury watch

manufacturer and a pioneer in sports event sponsorship, has announced that

it will form an important partnership with Formula 1™ as its official

timekeeper and watch brand from 2013. This partnership will once again

strengthen Rolex’s commitment to motorsport and to the highest standards

of sport around the world.
Rolex’s new partnership with top motorsport brings together the titans of

both fields, both with a passion for achievement, precision and innovation

in their respective fields. This partnership is part of Rolex’s strategic

decision to be more rigorous in the selection of sponsorships and continue

to focus on supporting events that are representative and have a strong

global impact.
Gian Riccardo Marini, Chief Executive officer of Rolex Worldwide, said:

“This partnership is an exciting step for Rolex. The formula One

Championship and Rolex partnership is a natural fit and, like all great

partnerships, speaks for itself.”

He added: “Within our respective fields,

Rolex and Formula One represent a desire to take risks and push the

boundaries of top technology and technology. These qualities have a strong

appeal to the younger generation.”
Rolex automatic winding mechanical watches, such as the Oyster Perpetual

Cosmograph Daytona for racing drivers, are the fruits of cutting-edge

innovation and traditional craftsmanship. All this is thanks to our

engineers and watch artisans’ passion for detail.
The Rolex is a symbol of the relentless pursuit of exceptional performance

and exceptional reliability, both of which are on display in Formula One.

Over the past 50 years, rolex and Formula One, two ambitious partners,

have grown into leading brands in their respective fields and there are

many great opportunities for us to share in the future.
There is no doubt that Rolex is the ideal partner for one of the world’s

premier sporting events, the Formula One Championship. “The exceptional

quality of the Rolex brand, the exceptional quality of its watches and the

brand’s passion and long-term support for racing make Rolex an ideal

partner for us. Formula one racing enthusiasts have long awaited this

tie-up and are thrilled to see it finally materialise. Rolex’s commitment

to supporting sport is admirable. That’s why rolex watches and Formula One

are a natural fit.

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